The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Nichols' Bark and Iron
Reference 1989-8-117
Library Philadelphia Museum of Art
Collection The William H. Helfand Collection, 1989
Date 1880s
Publisher / Printer / Lithographer Printed by Trautmann, Bailey & Blampey, New York
Document Type Trade Card
Theme(s) General Cures
Keywords indigestion, fever, malaria, nerves, headache, tonic, elixir, anaemia, psychology, hypochondria, quinine, iron
Additional Information Along with attractive women and domestic scenes, children were among the most popular images used in nineteenth-century American advertising trade cards. In this example, well-dressed children advertise a product that contained iron and quinine, and was recommended for several conditions, including loss of appetite, indigestion, malaria, and even hypochondria. Nichols' Bark and Iron claimed to be especially adapted for "Clergymen, Counselors, Journalists, and persons of sedentary habits." Certainly the iron the tonic contained could be expected to be beneficial in cases of anemia and the quinine in treating malaria, but the product could not have been as useful for other conditions for which it was recommended. William H. Helfand, from 'The Picture of Health: Images of Medicine and Pharmacy from the William H. Helfand Collection' (1991), p. 118.
Note Please note that some of the metadata for this document has been drawn from the Philadelphia Museum of Art's catalogue.
Visual Content
Copyright Philadelphia Museum of Art